?

Log in

No account? Create an account
 
 
09 October 2009 @ 07:58 am
Zizou in a Grand Optical commercial  
It seems that Zizou earns his money at the moment with advertising contracts. Here is an article about his collaboration for Grand Optical. The interesting thing in this article is, that they mention that Zizou wears glasses in his daily life.



Grand Optical fait son buzz avec Zinedine Zidane

 Grand Optical (groupe Grand Vision) possède aujourd'hui 205 magasins en France, mais la concurrence est rude pour l'opticien. "Nous évoluons sur un marché très concurrentiel avec beaucoup de marques très connues, fait remarquer Sandrine Quesnel, directrice marketing et communication chez Grand Optical. Le budget publicitaire global de l'enseigne est correct mais il est loin d'atteindre celui de ses concurrents. Rien qu'au premier semestre, Afflelou détenait un tiers de part de voix."  

"La production des films a nécessité un budget de 150 000 euros, en dehors du cachet de Zinedine Zidane"

L'objectif de Grand Optical est donc de gagner en notoriété. C'est pourquoi l'enseigne a choisi Zinedine Zidane pour accompagner son image de marque depuis trois ans, d'autant que le footballeur porte vraiment des lunettes dans la vie de tous les jours, souligne Sandrine Quesnel. "A l'origine nous avions besoin de faire un saut de notoriété rapidement, ce qui a été le cas puisque le taux de notoriété assistée est passé de 35 % à 56 % sur notre première année de collaboration."  

Aujourd'hui Grand Optical continue à travailler avec le joueur de football. Et l'enseigne n'hésite pas utiliser Internet pour se faire connaître - la part du Web dans le budget média atteignant 10 % - et joue la carte de l'innovation. Elle a donc fait appel à Young & Rubicam pour sa dernière campagne publicitaire en ligne, la première sous l'angle viral. Bien que s'étant largement appuyée sur du buzz, il ne s'agit pas d'une opération de communication faite à la légère. "La production des films a nécessité un budget de 150 000 euros, en dehors du cachet de Zinedine Zidane, ainsi que 130 000 euros d'achat média hors phase de teasing", révèle Sandrine Quesnel. Et les résultats se sont avérés bien supérieurs aux objectifs fixés.

 


 
 
 
zizoufanszizoufans on October 9th, 2009 07:41 am (UTC)
I don't think he wears glasses in his own live. No private pics with zizou wearing glasses exist. HA HA HA HA Cmmercials !
magician10magician10 on October 9th, 2009 09:06 am (UTC)
well, in one of the very first articles about Grand Optical he mentioned that he needs glasses for reading and for the computer. since we haven't really seen him reading or in front of a computer, this could be true. but I agree: maybe they just say this to make it sound authentic. but I think in this case...Zizou should simply attempt being caught by paparazzi on a park bench...reading a newspaper with glasses on. haha
zz_top10zz_top10 on October 9th, 2009 10:42 am (UTC)
Imagine he is right now sitting in front of his computer with his glasses on and reading our comments. LOL!
Why shouldn't he wear glasses in private? There are so many footballplayers who wear glasses like Thuram and Kaka.
magician10magician10 on October 9th, 2009 10:44 am (UTC)
Well but we have seen them wearing glasses. But we have never seen Zizou wearing glasses in private. But as I said...if he only needs them for reading, it would be hard to see him with glasses. Bc he's not reading when he's walking down the street or attending a charity event.
and I always tell myself that he doesn't even speak english, so he won't read our comments.
zz_top10zz_top10 on October 9th, 2009 01:10 pm (UTC)
Maybe he learned it in the mean time (he has time enough) and don't forget Vero is able to read our comments in English. LOL!
magician10magician10 on October 9th, 2009 01:12 pm (UTC)
Well, he still didn't speak English when he was in NY, so...

and I hope Vero has better things to do than reading our silly comments about her husband. *haha*
zizoufanszizoufans on October 9th, 2009 02:46 pm (UTC)
Hope so too lol.
Véronique si tu nous lis, on t'adore bises.
magician10magician10 on October 9th, 2009 03:42 pm (UTC)
Well, if she does read us, I strongly recommend her to join us and give us some inside information about...interesting things. :P
zizou4everzizou4ever on October 12th, 2009 09:52 am (UTC)
Vero can read English? Thats interesting! Why doesen't she teach her husband, it would make life so much simpler for us! Maybe Lila reads them, she's an English professor....and Marion, do you seriously think that Vero would be washing dirty laundry in public?
And Ronaldo (our Ronaldo) also wears glasses, and so does Pippo Inzaghi, but he doesn't count!